Simply because you’re so candid at all times. Your songwriting has always been brutally honest, and I think that’s why people resonate with you so much. Tell me more about that how was it conceived? Speaking of visuals, the title track Valentine has a rather interesting music video. So if people hate it, that would be like someone saying 'I hate your kid.' I don’t think I could take it. I think I made almost every single decision so I’m much more protective over it, and so much more proud than I ever thought I could be of a record because this thing is so mine, right down to the visuals. Before I was so hands-off, and now I know what I want so much more, and I don’t want to argue about it, I just need help getting there sometimes. It came out great but that’s just another layer of responsibility because wanting to make everything great just makes everything take even longer for me. I think the creative control was entirely mine on this thing which is a blessing and a curse. Also, he has great taste so I really trust him.ĭid that give you more creative control over how the album was going to be? I find that to be really special and unique because I was going into his space, and he was like ‘you produce.’ That was definitely what I needed to finish the record. He was so encouraging and really wanted me to take the reins in a way that was so inspiring. I think it’s so rare to meet somebody who just puts their ego aside to really put the artist's ego at ease. I feel like I spent most of my time just hanging out with him, his dog, and his cool wife, and we just watched a lot of movies, chilled, hung out, jammed, and built fires. I’m a massive fan of his, and I have been for as long as I can remember. What was it like producing with Brad Cook?
I think the songs are shorter because I say all I need to say in a shorter period of time which I have to say is maybe harder than making long songs. I definitely feel like I grew as a lyricist, and as an arranger. When I’m working on stuff that I think is apparent, the melodies are a lot catchier and it’s so different in so many ways. I pay a lot of attention to vocal melodies and just the certain pop formula to it all where you wouldn’t think in every situation is pop but it’s like a mindset. In that sense, how do you think your songwriting has evolved since then? Across the two albums. I was more involved as a producer, and really stepped up my lyricism, and I think the first record is very much about yearning for love and wanting my crush to see me and all this stuff, and Valentine is kind of like, I’ve already experienced love and loss, and I’ve learnt my lesson, and so I'm approaching it from a more realistic standpoint because now I’ve seen what it’s like you know. Having just a little more footing this time changed everything. I mean, there will be forever but I think there’s a certain studio anxiety that comes with being a new artist in terms of not knowing if you’re making the right decisions. There’s just so much more about writing that I still had to learn. I think with Lush I did what I could with what I had at the time, and I’m really proud of it but I see it so much as my first stab at making a record, and I see this next one as a more informed stab. Thought-provoking and reflective, singer-songwriter, an indie rock, pop record that experiences love and loss in real-time with me.ĭo you think it’s comparatively different to your debut Lush ?ĭefinitely. The reference points are broad and physically stirring, while the lyrics build masterfully on the foundation set by Jordan’s first record to deliver a deeper understanding of heartbreak.” Ĭo-produced by Brad Cook and Jordan herself, the songs off Snail Mail’s upcoming album Valentine is analogous to the empowering bedroom anthems of Lush in some respect as it also speaks volumes of heartache but this time, it has a marked tonal shift that renders it even more dynamic and intense.įellow artist and friend of Snail Mail, Katie Crutchfield (Waxahatchee) had nothing but good things to say about the new album Valentine : “Made with careful precision, Valentine shows an artist who has chosen to take her time. Put out by Matador Records in 2018, the full-length made waves, and was nominated for Breakthrough Artist/Release and Best Rock Album at the 2019 Libera Awards. Valentine will be the follow-up to the band’s heart-wrenching debut album Lush. Unequivocally, American indie-rock act Lindsey Jordan has done it again with her sophomore album Valentine which is set to be released on the 5th of November this year.
Writing songs that people can resonate with seems to be intrinsic to Snail Mail who somehow manages to exude self-confidence and great fortitude even when it comes to embracing her underlying vulnerabilities.
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